1763 Tarheel Lane Forestree, NC 28160
November 13, 1994
Mr. Theodore Malone
Vice President, Marketing
Wiskbroom, Inc.
Salisbury, North Carolina 28145
Dear Mr. Malone:
As one marketing professional to another, perhaps we can be of assistance to each other. I am looking for my next job and you may need a successful product manager.
You probably want to know why I say "successful." Here are a few examples:
· I guided a new invention through a thicket of regulatory barriers and initial market indifference. Today, that product is grossing $85 million per year.
· I managed a children's toy from market research to distribution in the stores. Profits have been between $15 and $20 million annually for six years.
- I negotiated an advertising contract that purchased prime time at reduced rates. The product gained national recognition while advertising cost 20 percent less than budgeted.
Marketing is more than a job for me — it is my passion. For that reason I am being very selective in companies I contact. Wiskbroom, Inc. appeals to me because I admire the simple ingenuity of your products. As your chairman, Lou Van Hustle, said: "With a clean product, you don't have to launder the profits."
If you think there may be a match between your firm and my talents, let's discuss it. I will call you next week.
Sincerely yours,
Allan
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